Matt’s Blog

From Subway Station to Art Exhibit: David Bowie Is Here

From Subway Station to Art Exhibit: David Bowie Is Here

My walls are adorned with images of his work, I’ve performed his music countless times on stage, and even my dog is named after his alter ego. Ziggy Stardust, the German shepherd, is as wily as his namesake. So, it wasn’t a big surprise that […]

Unplug Your Fear of Marketing AI

Unplug Your Fear of Marketing AI

If the idea of analytics for your analytics makes your hair stand on end, you’re not alone. It’s becoming apparent that marketers and communicators alike are having trouble keeping up with this fast-growing area of marketing. Deciding on what to offer your customers, the personalization, […]

3 Reasons to Slim Down and Take Your Gut Out of Marketing

3 Reasons to Slim Down and Take Your Gut Out of Marketing

For your next marketing campaign, consider what Casey Carey of Google says, “Nearly two-thirds of leading marketers say that decisions made with data are superior to those based on gut instinct.” Marketers have always been an inquisitive bunch who try one technique or another to […]

Superpowered Event Management

Superpowered Event Management

Jessica Kraut, the owner of Jessica Event Management (JEM), turned one of her weaknesses into a superpower.   Based in Winnipeg, Manitoba, JEM is an emerging event management company known for specializing in corporate and lifecycle events. Kraut showed passion for event planning early on as […]

Getting Reel with Online Video Content

Getting Reel with Online Video Content

Chris Gaudry, the owner of Four Four Films (FFF), specializes in video production and creative from the heart of the prairies. Established in Winnipeg in 2012, FFF’s success is due to Gaudry’s passion for collaborating with his clients. He believes the best work comes when […]

Boost Your Airtime on Social

Boost Your Airtime on Social

  It’s true: we’re living in the Wild West of the digital and social media frontier. In 2018, there are no steadfast rules in getting your brand or your message out there. But we can all agree that engaging with your target audience and improving […]

What’s in your DNA?

What’s in your DNA?

I grew up in Winnipeg, CAN, as a second-generation communicator. It was a common sight to see video cameras strewn about the dining room table while my father spouted the importance of framing shots properly. I remember watching him solder and fix gear for tomorrow’s […]