Author: Matt Worobec

From Subway Station to Art Exhibit: David Bowie Is Here

From Subway Station to Art Exhibit: David Bowie Is Here

My walls are adorned with images of his work, I’ve performed his music countless times on stage, and even my dog is named after his alter ego. Ziggy Stardust, the German shepherd, is as wily as his namesake. So, it wasn’t a big surprise that […]

Unplug Your Fear of Marketing AI

Unplug Your Fear of Marketing AI

If the idea of analytics for your analytics makes your hair stand on end, you’re not alone. It’s becoming apparent that marketers and communicators alike are having trouble keeping up with this fast-growing area of marketing. Deciding on what to offer your customers, the personalization, […]

3 Reasons to Slim Down and Take Your Gut Out of Marketing

3 Reasons to Slim Down and Take Your Gut Out of Marketing

For your next marketing campaign, consider what Casey Carey of Google says, “Nearly two-thirds of leading marketers say that decisions made with data are superior to those based on gut instinct.”

Marketers have always been an inquisitive bunch who try one technique or another to innovate and gain a competitive edge. Whether you follow one technique over the other is usually led by your intuition, but that alone can be faulty.

As opposed to what Simon Sinek says, this might require you to disconnect your limbic brain to turn off those gut decisions. So take a step back and let the analytics tell you what you’re missing.

Here are 3 reasons you need to take your gut out of marketing decisions:

TIGHTEN AND TONE UP

A well-planned analytics strategy will make you and your organization more responsive and efficient. Leveraging your analytics will allow you to understand individual customers, prioritize opportunities and turn insights into marketing actions and outcomes.

The ultimate, “Go with your gut” workforce [NYPD] is leaning on analytics, it’s time you do the same

Even the most well-trained intuitive workforce in the world is using data. The NYPD and other large police departments are using big data and analytics to anticipate and identify criminal activity before it happens. If the ultimate, “Go with your gut” workforce is leaning on analytics, it’s time you do the same.

Vince Campisi, CIO of GE Software says, “When we start and focus on an outcome, [data] is a great way to deliver value quickly and get people excited about the opportunity. It’s taken us to places we haven’t expected to go.”

THE SHAPE OF THINGS TO COME

All customer relations systems from service to sales to marketing have become digital. Geospatial information and the Internet of Things will be even more connected in the future. Just look at mobile devices that have become geographically targeted. Our customers’ mobile devices tell us about what their preferences and tastes are, all while tracking their movements.

Right now, 23% of companies (and climbing) are using location intelligence for their business decisions. As analysts make improvements, businesses will gain as they can use those opportunities for improvement and prospect growth.

CONNECTIVE TISSUE

If you’re a small business owner like me, you’re most likely in direct contact with your customer. There are benefits to knowing your client personally, but using analytics is a way to connect with clients.

You can use data to build relationships and increase loyalty and margins by offering bigger value. Your analytics will help you understand your customers’ journey across channels to the betterment of your marketing strategies. Analytics are meant to help us not only see the differences in data from week to week but also to let us see consumer trends over time.

We’ve always put our belief in a mystical force that resides somewhere between our heart and our gut: intuition. That’s also where the danger lies. It’s okay to trust your instincts in other parts of your life, but for your marketing work, it’s time to start basing your decisions on rationale and consequently the data.
Give your gut a break.

Superpowered Event Management

Superpowered Event Management

Jessica Kraut, the owner of Jessica Event Management (JEM), turned one of her weaknesses into a superpower.   Based in Winnipeg, Manitoba, JEM is an emerging event management company known for specializing in corporate and lifecycle events. Kraut showed passion for event planning early on as […]

Getting Reel with Online Video Content

Getting Reel with Online Video Content

Chris Gaudry, the owner of Four Four Films (FFF), specializes in video production and creative from the heart of the prairies. Established in Winnipeg in 2012, FFF’s success is due to Gaudry’s passion for collaborating with his clients. He believes the best work comes when […]

Boost Your Airtime on Social

Boost Your Airtime on Social

 

It’s true: we’re living in the Wild West of the digital and social media frontier. In 2018, there are no steadfast rules in getting your brand or your message out there. But we can all agree that engaging with your target audience and improving your online brand presence is vital to your business’s success. As I build my brand, I’ve come across a few key tips and tricks that I’d like to pass along that will help you improve your online social media presence. After all, we’re in this together.
Here are my 5 P’s for Boosting Your Airtime on Social

PUT UP YOUR HAND

Put the social back in social media. You have to raise questions. Killer content marketing and social media victories demand more listening than talking. You need to learn to listen and absorb, and encourage interaction with your audience. This will do two things: it will make you accessible to your followers, and it will allow you to tweak your message for future blogs or posts and just the basic way you communicate with your people. And guess what? Your interactions will be visible to other audience members too. Let that buzz begin.

PERSONALITY

Use language with personality. Be descriptive and use emotive sentences, especially in your long-form posts. That doesn’t mean just throw in the odd curse word (that can work too), but you’ll get results whether your goal is to sell, persuade or emphasize your brand if visitors enjoy reading your content. This pulls from the overarching idea that authenticity is what will connect you with your audience. Even the most businessy, stats-heavy blog should let the reader know there’s a real person behind the keyboard.

PURPOSEFUL IMAGES

Nowadays, with Photoshop and Canva it’s easier than ever to create an accompanying image to get your message across even more succinctly. The image at the top of this post is an example of this in practice. Keep it simple and consistent. For instance, all the images in this post are using a particular colour palette as well. Depending on your design aptitude, if an image is specifically designed for the post it adds value to the words that follow.

PICTURE PERFECT

Using great images will work miracles for your online content. It is proven that articles with images get 94% more total views. Consider that for your next post on your brand’s Facebook page. With 4.75 billion pieces of content shared daily on Facebook, 94% sounds pretty good.

It’s proven that using bright images will generate 24% more Follows or Likes on your social platforms. Have you seen those Influencers where every shot is taken in a crisp, white room with light blues and pinky pastels? Powerful stuff. Consistent visual themes are a great branding tool. Check out Winnipeg’s Cree Ryan on Instagram if you want to see excellent branding through images.

POPULAR HASHTAGS

That little character is your best friend. Think of it as a filing system for the social platform you’re on. You can’t be on Instagram and post something without using one hashtag or many. That also means don’t overuse them. TagsForLikes has turned a nifty interaction tool into a factory, but be wary, make sure you use hashtags that work with the content you’re posting.

For more info and help with your digital and social marketing, please contact Rattlespace. We can help you out.

What’s in your DNA?

What’s in your DNA?

I grew up in Winnipeg, CAN, as a second-generation communicator. It was a common sight to see video cameras strewn about the dining room table while my father spouted the importance of framing shots properly. I remember watching him solder and fix gear for tomorrow’s […]