What’s in your DNA?

I grew up in Winnipeg, CAN, as a second-generation communicator. It was a common sight to see video cameras strewn about the dining room table while my father spouted the importance of framing shots properly. I remember watching him solder and fix gear for tomorrow’s shoot in the kitchen, much to my mother’s chagrin. That excitement of communicating through images and words, and telling people’s stories were the backbone of my childhood.

That drive to connect with people has become my fingerprint. It has taken adulthood to realize the importance of understanding my own personal DNA. What other people do might not work for me, and it might not for you – and that’s okay. Whether it is being a songwriter, travelling from state to state, or filming subjects in troubled times or in their most victorious hour, you must know your personal brand and stay true to it.

The joy I get from creating a piece of online content, having it connect and having measurable results is as powerful a feeling as performing on stage in front of a crowd of people. Inspiration can come in different shapes, but in my world, inspiration begets inspiration. Nothing energizes me more than interacting with impassioned people.

As Gary Vaynerchuk says, “Skills are cheap. Passion is priceless.”

I’m excited for the coming year, as I continue to establish my agency Sparrow Communications, where I offer digital marketing and social media services to people who are as passionate about their business as I am about helping them. Ralph Emerson once said that it is not in our goals but in the transitions where we achieve greatness. I’m looking forward to this new chapter as it draws on multiple skills that I’ve developed as a freelance writer, radio producer, drink slinger, event manager, bad golfer, and filmmaker.

If you’re a kind, talented, and inspiring person who wants to leave this world better than the way you found it, feel free to contact me.